Last updated: October 5, 2026
1. Introduction
1.1. True Altitude Group, LLC (“True Altitude,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our website visitors, clients, prospective clients, and other individuals who interact with us.
1.2. This privacy policy explains what personal information we collect, how we use it, when we may disclose it, how long we retain it, and the choices and rights that may be available to you.
1.3. This policy applies to information collected through www.truealtitude.io, through communications with True Altitude, and in connection with the private aviation services and advisory services we provide.
1.4. This policy is intended primarily for individuals in the United States. Depending on where you live, additional privacy rights may apply under state or other applicable law.
2. Personal information we collect and how we use it
2.1. The personal information we collect depends on how you interact with True Altitude and the services you request.
2.2. We may collect identifiers and contact information such as your name, email address, telephone number, mailing address, company name, job title, and other information you provide when contacting us.
2.3. We may collect information relating to private aviation inquiries and services. This may include requested departure and arrival locations, travel dates, passenger requirements, aircraft preferences, itinerary information, special requests, and other details necessary to understand or coordinate your aviation needs.
2.4. When necessary to arrange or support aviation services, we may request additional passenger or travel information. Any sensitive information required for a journey will be handled only as necessary to provide the requested service and comply with applicable legal, security, aviation, customs, or regulatory requirements.
2.5. We may collect information about your use of our website, including your IP address, approximate location, browser type, device type, operating system, referring website, pages viewed, interactions with the website, and the date and time of your visit.
2.6. We may collect information contained in communications you send to us, including emails, website inquiries, telephone communications, and other correspondence.
2.7. If you subscribe to marketing communications, we may collect your name, email address, communication preferences, and information about your interaction with those communications.
2.8. Where payments are made in connection with our services, transaction information may be processed by True Altitude and/or our payment service providers. Payment card information may be processed directly by third-party payment providers rather than stored by True Altitude.
2.9. We may use personal information to:
- Respond to inquiries and communicate with you.
- Understand your aviation requirements.
- Source, coordinate, arrange, and support private aviation services.
- Provide charter, Shield, air governance, and related advisory services.
- Evaluate aircraft, operators, aviation programs, and other solutions relevant to your requirements.
- Coordinate with aircraft operators, aviation partners, and other service providers.
- Administer client relationships and maintain business records.
- Process transactions and payments where applicable.
- Improve our website, services, communications, and client experience.
- Maintain the security and integrity of our systems.
- Send marketing communications where permitted by law.
- Comply with applicable legal, regulatory, aviation, safety, and security requirements.
- Establish, exercise, or defend legal claims.
3. How we disclose personal information
3.1. We may disclose personal information where reasonably necessary to provide or support the services you request.
3.2. Depending on the service, this may include sharing relevant information with aircraft operators, aircraft owners, charter providers, aviation service providers, ground transportation providers, catering providers, airport and handling providers, safety and compliance providers, and other parties involved in coordinating your journey.
3.3. We may disclose personal information to technology and business service providers that support our operations, including website hosting providers, CRM providers, communications platforms, analytics providers, payment processors, professional advisers, and IT and security providers.
3.4. These providers are permitted to process personal information only as necessary to provide services to True Altitude or as otherwise permitted by applicable law.
3.5. We may disclose information to attorneys, accountants, insurers, consultants, and other professional advisers where reasonably necessary for business administration, risk management, professional advice, or legal claims.
3.6. We may disclose personal information where required by law, regulation, court order, subpoena, government request, aviation authority, law enforcement request, or other valid legal process.
3.7. We may also disclose information where we reasonably believe it is necessary to protect the rights, property, safety, or security of True Altitude, our clients, passengers, service providers, or others.
3.8. If True Altitude is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, personal information may be disclosed or transferred as part of that transaction subject to applicable law.
4. Retaining and deleting personal information
4.1. We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
4.2. The appropriate retention period depends on factors including the nature of the information, the services provided, our relationship with you, legal and regulatory requirements, aviation recordkeeping requirements, accounting obligations, potential disputes, and security considerations.
4.3. When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it in accordance with our internal practices and applicable law.
4.4. We may retain certain information for a longer period where necessary to comply with legal obligations, resolve disputes, enforce agreements, maintain transaction records, prevent fraud, or establish, exercise, or defend legal claims.
5. How we protect personal information
5.1. True Altitude uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
5.2. No internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.
5.3. You should take appropriate steps to protect your own information when communicating electronically and should avoid sending highly sensitive information through unsecured communication channels.
6. Your privacy rights
6.1. Depending on the state in which you reside and whether the applicable privacy law applies to True Altitude, you may have certain rights concerning your personal information.
6.2. These rights may include the right to:
- Confirm whether we process your personal information.
- Request access to personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of personal information.
- Request a portable copy of certain personal information.
- Opt out of certain sales of personal information.
- Opt out of certain sharing or processing for targeted advertising.
- Opt out of certain profiling activities where applicable.
- Limit certain uses or disclosures of sensitive personal information where applicable.
- Appeal a decision relating to a privacy request where applicable law provides that right.
- Exercise your privacy rights without unlawful discrimination.
6.3. These rights are subject to applicable legal requirements, exemptions, and verification procedures.
6.4. To submit a privacy request, contact us using the details provided in Section 12. We may need to verify your identity before completing certain requests.
6.5. Where permitted by applicable law, you may use an authorized agent to submit a request on your behalf. We may request evidence that the agent is authorized to act for you.
6.6. We will respond to valid privacy requests within the time required by applicable law.
7. Additional information for California residents
7.1. If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), may provide you with additional rights concerning your personal information.
7.2. Subject to applicable law, these rights may include the right to know the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it is used, and the categories of third parties to which it has been disclosed.
7.3. California residents may also have the right to request deletion or correction of personal information and the right to opt out of the sale or sharing of personal information as those terms are defined under California law.
7.4. Where applicable, California residents may have the right to limit certain uses or disclosures of sensitive personal information.
7.5. True Altitude will not discriminate against you for exercising a privacy right provided by applicable California law.
7.6. If True Altitude engages in practices that constitute the sale or sharing of personal information under applicable law, we will provide the required methods to opt out.
7.7. Where required by applicable law, we will recognize qualifying browser-based opt-out preference signals, including Global Privacy Control.
8. About cookies and similar technologies
8.1. Cookies are small data files placed on your computer, mobile device, or browser when you visit a website.
8.2. We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, understand website usage, maintain security, and improve performance.
8.3. Cookies may be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period or until deleted.
9. Cookies that we use
9.1. Depending on the technologies enabled on our website, we may use the following categories of cookies:
- Essential cookies that are necessary for website functionality, security, and basic operation.
- Preference cookies that remember choices and settings you make.
- Analytics cookies that help us understand how visitors use our website and how the website performs.
- Advertising or marketing cookies where implemented, which may help measure campaigns or provide more relevant advertising.
9.2. The specific cookies and technologies used may change as our website and technology providers evolve.
10. Managing cookies and marketing preferences
10.1. Most browsers allow you to control or delete cookies through browser settings. Blocking certain cookies may affect the functionality or performance of the website.
10.2. Where a cookie preference tool is available on our website, you may use it to manage non-essential cookie preferences.
10.3. Where required by applicable U.S. privacy law, we will honor qualifying browser-based privacy preference signals.
10.4. You may unsubscribe from promotional email communications at any time by using the unsubscribe link contained in the message or by contacting us.
10.5. Even if you opt out of marketing communications, we may continue to send administrative, transactional, operational, safety, or service-related communications where necessary.
11. Children’s privacy
11.1. Our website and services are not directed to children under 13 years of age, and we do not knowingly collect personal information directly from children under 13 through our website.
11.2. Information relating to minor passengers may be provided by a parent, guardian, client, or authorized representative where necessary to arrange aviation services.
11.3. If we learn that personal information has been collected from a child in a manner inconsistent with applicable law, we will take appropriate steps to delete or otherwise address that information.
12. Changes to this policy and how to contact us
12.1. We may update this privacy policy periodically to reflect changes in our business, website, services, technology, or applicable privacy requirements.
12.2. When this policy is updated, we will revise the “Last updated” date at the top of this page. Where required by law, we may provide additional notice of material changes.
12.3. This website is operated by True Altitude Group, LLC.
12.4. You may contact True Altitude regarding this privacy policy or a privacy request using the following details:
- Company: True Altitude Group, LLC
- Website: www.truealtitude.io
- Email: info@truealtitude.io
- Telephone: +1 310-689-9371
- Mail: info@truealtitude.io